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Effects of Characters on Parents' Perceptions of Breakfast Cereals

NCT05639335 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 1017

Last updated 2023-01-17

No results posted yet for this study

Summary

Purpose: To test how the presence of characters on breakfast cereals affects parents' perceptions and purchase intentions for their children.

Participants: \~1,000 parents of children ages 2-12 Procedures: After completing a screener and reviewing a consent form, participants will complete two unrelated experimental studies. Participants will then move on to this study, where they will be randomized into conditions and view three breakfast cereal box images, with or without characters. They will then be asked a series of questions about their children and their perceptions about the breakfast cereals

Conditions

Interventions

OTHER

No Character Control

Participants will view images of three breakfast cereals (Frosted Flakes, Apple Jacks, Froot Loops) containing no characters.

OTHER

Experimental Characters

Participants will view images of three breakfast cereals (Frosted Flakes, Apple Jacks, Froot Loops) containing their respective brand characters (e.g., Tony the Tiger) and a licensed character recently featured on these cereal brands (e.g., Buzz Lightyear).

Sponsors & Collaborators

  • University of North Carolina, Chapel Hill

    lead OTHER

Principal Investigators

  • Marissa G Hall, PhD · UNC-Chapel Hill

Study Design

Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Model
PARALLEL

Eligibility

Min Age
18 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2022-12-13
Primary Completion
2023-01-03
Completion
2023-01-03

Countries

  • United States

Study Locations

More Related Trials

Entities

Diseases

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT05639335 on ClinicalTrials.gov