Young Adult Food Messaging Experiment

Summary

The primary objective of this study is to identify the food counter-marketing messages (i.e., messages that describe deceptive marketing tactics used by food companies) that are perceived as most effective among young adults.

Conditions

• Diet Quality
• Young Adult Health
• Communication

Interventions

BEHAVIORAL

Lying about unhealthy foods being healthy

Participants will view 5 messages about how food companies promote unhealthy foods as healthy.

BEHAVIORAL

Engineering foods to be addictive

Participants will view 5 messages about how food companies engineer foods to be addictive.

BEHAVIORAL

Targeting groups

Participants will view 5 messages about how food companies target some groups to sell their unhealthy products.

BEHAVIORAL

Piggybacking on social causes

Participants will view 5 messages about how food companies promote their unhealthy products by piggybacking on popular social causes.

BEHAVIORAL

Covering up the evidence about the harms of unhealthy foods

Participants will view 5 messages about how food companies cover up evidence about the harms of their unhealthy products.

BEHAVIORAL

Control

Participants will view 1 control message about fire safety.

Sponsors & Collaborators

• National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

  collaborator NIH

• Stanford University

  lead OTHER

Principal Investigators

• Anna H. Grummon · Stanford School of Medicine

Study Design

Allocation

NA

Purpose

PREVENTION

Masking

NONE

Model

SINGLE_GROUP

Eligibility

Min Age

18 Years

Max Age

29 Years

Sex

ALL

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2027-01-08

Primary Completion

2027-01-16

Completion

2027-01-16

Countries

• United States

Study Locations