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Consumer Perceptions of Alcoholic Beverages

NCT07226271 · Status: RECRUITING · Phase: NA · Type: INTERVENTIONAL · Enrollment: 1500

Last updated 2025-11-10

No results posted yet for this study

Summary

This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.

Conditions

  • Health Behavior

Interventions

BEHAVIORAL

Natural Claim

Participants assigned to this condition will view three alcoholic beverages that carry the following claim: All natural flavors

BEHAVIORAL

Sugar Claim

Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Zero sugar

BEHAVIORAL

Fruit Claim

Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Made with real fruit

Sponsors & Collaborators

  • UNC Lineberger Comprehensive Cancer Center

    lead OTHER

Principal Investigators

  • Phoebe R Ruggles, MS · UNC-Chapel Hill

Study Design

Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Model
PARALLEL

Eligibility

Min Age
21 Years
Max Age
99 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2025-10-10
Primary Completion
2026-09-17
Completion
2026-09-17

Countries

  • United States

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT07226271 on ClinicalTrials.gov