Understanding Food Choices
NCT04632212 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 756
Last updated 2021-02-04
Summary
This study aims to use the Multiphase Optimization Strategy (MOST) to build and optimize a multi-component intervention that improves diet quality. The investigators will evaluate the effects of evidence-based public health interventions on consumers' diet quality via a web-based grocery store "NUSMart" and then identify a multi-component intervention that includes only those interventions meaningfully affecting diet quality.
Conditions
- Diet Quality
Interventions
- BEHAVIORAL
-
Explicit Tax
To impose an explicit tax on food and beverage items that are eligible for red stop-sign food logos (explained in Intervention 2) as less healthy foods. Explicit tax shows pre-tax prices and a label indicating that the price includes a corresponding tax on the less healthy products. Food and Beverages: we will impose a 20% tax on sales price of the food items
- BEHAVIORAL
-
Food Labels (with the summary of healthiness of shopping baskets & targets)
To provide the green circle 'healthy choice' food label to items with Nutri-Score "A" and "B", the amber circle 'in between healthy and unhealthy choice' food label to items with Nutri-Score "C", and the red stop-sign 'less healthy choice' food label to items with Nutri-Score "D" and "E". In the presence of food labels, * Video: subjects will watch a video briefly explaining the food labels on the store. * My Cart Summary: subjects will be provided a live visual indicator of the healthiness of shoppers' current basket with the recommended healthy baskets goals.
- BEHAVIORAL
-
Ordering
To order food items by Nutri-Score (high to low).
- BEHAVIORAL
-
Within-Group Substitution
To provide substitutes within corresponding food categories that are better than the items that subjects chose in terms of Nutri-Score based on the similarities of price, primary ingredients, flavor, and other characteristics.
Sponsors & Collaborators
-
National University of Singapore
collaborator OTHER -
Duke-NUS Graduate Medical School
lead OTHER
Study Design
- Allocation
- RANDOMIZED
- Purpose
- HEALTH_SERVICES_RESEARCH
- Masking
- SINGLE
- Model
- FACTORIAL
Eligibility
- Min Age
- 21 Years
- Sex
- ALL
- Healthy Volunteers
- Yes
Timeline & Regulatory
- Start
- 2020-12-02
- Primary Completion
- 2020-12-14
- Completion
- 2020-12-14
Countries
- Singapore
Study Locations
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