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Supermarket Labelling and Taxation Study

NCT07339982 · Status: RECRUITING · Phase: NA · Type: INTERVENTIONAL · Enrollment: 600

Last updated 2026-05-06

No results posted yet for this study

Summary

Participants will be assigned to one of four conditions: (i) nutrient warning labelling and no taxation, (ii) nutrient warning labelling and taxation, (iii) current traffic light labelling and taxation or (iv) a control condition (current traffic light labelling and no taxation). Participants will complete a food ordering task using a simulated online supermarket resembling a major UK retailer (Tesco), before purchasing their selected items for delivery/collection via the retailer. Food choices will be recorded, and participants will self-report intake of purchased food items.

Conditions

  • Nutrition Labeling
  • Tax Policy

Interventions

BEHAVIORAL

Labelling

Participants are shown food products displaying front-of pack nutrition labels (nutrient warning labels on products high in calories, saturated fat, salt, and/or sugar/traffic light labels) during a hypothetical food choice task.

BEHAVIORAL

Taxation

Food prices displayed in the hypothetical food choice task include a 20% added tax on products high in calories, saturated fat, salt, and/or sugar.

Sponsors & Collaborators

Study Design

Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
DOUBLE
Model
FACTORIAL

Eligibility

Min Age
18 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2026-02-02
Primary Completion
2026-08-01
Completion
2026-08-01

Countries

  • United Kingdom

Study Locations

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Entities

Companies

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT07339982 on ClinicalTrials.gov