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Nudging Nutrition With Monetary Incentives Environmental Cues

NCT02461108 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 221

Last updated 2015-06-03

No results posted yet for this study

Summary

The investigators hypothesize that monetary incentives and messaging, such as making nutritious foods relatively less expensive than less nutritious foods and framing the price difference in a positive or negative way, will influence purchasing behavior of households.

Conditions

  • Obesity
  • Food Labeling
  • Health Behavior
  • Diet

Interventions

BEHAVIORAL

Subsidy

Frame the price difference as a 10% subsidy on nutritious food items.

BEHAVIORAL

Tax

Frame the price difference as a 10% tax on less nutritious food items.

BEHAVIORAL

Tax and subsidy

Frame the price difference as a 5% tax on less nutritious food items and a 5% subsidy on nutritious food items, creating a 10% relative price difference between the types of foods.

Sponsors & Collaborators

  • National Institutes of Health (NIH)

    collaborator NIH

  • Ohio State University

    collaborator OTHER

  • Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD)

    collaborator NIH

  • Cornell University

    lead OTHER

Principal Investigators

  • Brian Wansink, PhD · Cornell University

  • David Just, PhD · Cornell University

Study Design

Allocation
RANDOMIZED
Masking
DOUBLE
Model
FACTORIAL

Eligibility

Min Age
18 Years
Max Age
70 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2010-05-31
Primary Completion
2011-03-31
Completion
2011-04-30

Countries

  • United States

Study Locations

More Related Trials

Entities

Diseases
Companies

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT02461108 on ClinicalTrials.gov