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Effects of Advertising on Young Children's Perception of Taste

NCT00185536 · Status: COMPLETED · Type: OBSERVATIONAL · Enrollment: 100

Last updated 2005-09-16

No results posted yet for this study

Summary

To test whether young children's actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.

Conditions

Interventions

BEHAVIORAL

Packaging and identification of source

Sponsors & Collaborators

Principal Investigators

  • Thomas N. Robinson, MD, MPH · Stanford University

Eligibility

Min Age
0 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2002-04-30

Countries

  • United States

Study Locations

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Entities

Diseases
Companies

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT00185536 on ClinicalTrials.gov