Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

Summary

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Conditions

• Calorie Consumption

Interventions

BEHAVIORAL

Black-Food

Ads featuring a Black person with a food product

BEHAVIORAL

White-Food

Ads featuring a White person with a food product

BEHAVIORAL

Black-Non Food

Ads featuring a Black person with a non-food product

BEHAVIORAL

White-Non Food

Ads featuring a White person with a non-food product

BEHAVIORAL

Food-Many Likes

Ads with Many "likes" featuring a food product

BEHAVIORAL

Non Food-Many Likes

Ads with Many "likes" featuring a non-food product

BEHAVIORAL

Food-Few Likes

Ads with Few "likes" featuring a food product

BEHAVIORAL

Non Food-Few

Ads with Few "likes" featuring a non-food product

Sponsors & Collaborators

• National Institutes of Health (NIH)

  collaborator NIH

• National Cancer Institute (NCI)

  collaborator NIH

• New York University

  collaborator OTHER

• NYU Langone Health

  lead OTHER

Principal Investigators

• Marie A. Bragg, PhD · NYU Langone Health

Study Design

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

DOUBLE

Model

CROSSOVER

Eligibility

Min Age

13 Years

Max Age

17 Years

Sex

ALL

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2025-04-30

Primary Completion

2026-09-30

Completion

2026-09-30

Countries

• United States

Study Locations