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Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment

NCT05958888 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 63

Last updated 2024-08-13

Study results available
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Summary

The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.

Conditions

  • Health Behavior

Interventions

BEHAVIORAL

Text only sodium label

"Warning: High in sodium." is shown in a black square label on the can of soup.

BEHAVIORAL

Icon sodium label

"Warning: High in sodium." is shown beneath a yellow triangle icon with an exclamation mark all in a black square label on the can of soup.

BEHAVIORAL

Pictorial sodium label

"Warning: High in sodium." is shown beneath an image of a spilled salt shaker, all in a black square label on the can of soup.

BEHAVIORAL

Barcode label

Barcode is shown in white square label on the can of soup

Sponsors & Collaborators

  • National Heart, Lung, and Blood Institute (NHLBI)

    collaborator NIH

  • University of North Carolina, Chapel Hill

    lead OTHER

Principal Investigators

  • Marissa Hall, PhD · University of North Carolina, Chapel Hill

Study Design

Allocation
NA
Purpose
PREVENTION
Masking
NONE
Model
SINGLE_GROUP

Eligibility

Min Age
18 Years
Max Age
99 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2023-08-02
Primary Completion
2023-09-29
Completion
2023-09-29

Countries

  • United States

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT05958888 on ClinicalTrials.gov