The Doctors for Coronavirus Prevention Project Thanksgiving / Christmas Messaging Campaign
NCT04644328 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 820
Last updated 2021-12-21
Summary
Facebook ads with physician-delivered videos were shown before the Thanksgiving and Christmas holidays and focused on staying safe during the COVID pandemic by limiting travel and mask-wearing.
Conditions
- Covid19
Interventions
- BEHAVIORAL
-
Facebook Ads on the importance of staying safe during the Thanksgiving / Christmas holiday
Facebook ads to show a 15 second video clip recorded by MGH, Harvard and Lynn Community health center and other health care professionals. The ads will be shown before the Thanksgiving/Christmas holiday and will focus on staying safe - limiting travel and mask-wearing. The investigators will randomize exposure to the ad campaign at the ZIP code or county level.
Sponsors & Collaborators
-
Massachusetts Institute of Technology
collaborator OTHER - collaborator OTHER
-
Massachusetts General Hospital
collaborator OTHER -
Yale University
collaborator OTHER - collaborator OTHER
-
National Bureau of Economic Research, Inc.
lead OTHER
Study Design
- Allocation
- RANDOMIZED
- Purpose
- PREVENTION
- Masking
- NONE
- Model
- SEQUENTIAL
Eligibility
- Min Age
- 18 Years
- Sex
- ALL
- Healthy Volunteers
- Yes
Timeline & Regulatory
- Start
- 2020-11-12
- Primary Completion
- 2021-02-11
- Completion
- 2021-02-11
Countries
- United States
Study Locations
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