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Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco Interventions

NCT03224520 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 1487

Last updated 2021-03-26

Study results available
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Summary

The research study, "Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco Interventions" will test two smoker-driven, social marketing innovations to recruit and engage smokers in Decide2Quit.org (Decide2Quit), which is an evidence-based, effective "Digital Intervention for Smoking Cessation".

Conditions

  • Smoking Cessation

Interventions

BEHAVIORAL

Recommender CTHC

Enhanced Messaging

BEHAVIORAL

Standard CTHC

Standard Messaging

OTHER

Peer Recruitment

Tools to facilitate smokers' recruiting their peers

OTHER

Standard Online Recruitment

Search Engine and Social Media Advertisements

Sponsors & Collaborators

  • University of Massachusetts, Amherst

    collaborator OTHER

  • Northwestern University

    collaborator OTHER

  • Patient-Centered Outcomes Research Institute

    collaborator OTHER

  • University of Massachusetts, Worcester

    lead OTHER

Principal Investigators

  • Rajani Sadasivam, PhD · University of Massachusetts, Worcester

Study Design

Allocation
RANDOMIZED
Purpose
TREATMENT
Masking
DOUBLE
Model
FACTORIAL

Eligibility

Min Age
18 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2017-12-20
Primary Completion
2019-11-01
Completion
2020-03-13

Countries

  • United States

Study Locations

More Related Trials

Entities

Companies

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT03224520 on ClinicalTrials.gov