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Study of the Diffusion of a Smoking Cessation Application Through an Online Network

NCT01746472 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 11413

Last updated 2016-03-15

No results posted yet for this study

Summary

Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.

Conditions

  • Use and Dissemination of Smoking Cessation Intervention
  • Cessation of Smoking

Interventions

BEHAVIORAL

Facebook app - condition t

Application components hypothesized to increase the duration (t, time) that a participant spends using the application.

BEHAVIORAL

Facebook app - condition z

Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.

BEHAVIORAL

Facebook app - condition B-active

Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.

BEHAVIORAL

Facebook app - condition B-passive

Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.

Sponsors & Collaborators

  • Truth Initiative

    lead OTHER

Principal Investigators

  • Amanda L Graham, PhD · Truth Initiative

Study Design

Allocation
RANDOMIZED
Masking
DOUBLE
Model
FACTORIAL

Eligibility

Min Age
18 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2012-12-31
Primary Completion
2013-10-31
Completion
2014-10-31

Countries

  • United States

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT01746472 on ClinicalTrials.gov