Evaluation of National Cancer Institute (NCI) Smoking Intervention Resources

Summary

This is an evaluative study of three National Cancer Institute (NCI) smoking cessation resources: specifically, the smokefree.gov and women smokefree.gov websites, and the CIS counseling phone calls. The following are the identified critical questions: (1). How effective is each of the tobacco interventions (websites \[smokefree.gov \& women smokefree.gov\], NCI's Cessation Quitline counseling services operated by the Cancer Information Service (CIS) (2). How do they compare with alternative intervention strategies? (3). Which types of interventions appear to work best together (due to additive or interactive effects)? (4). How do these interventions work? (5). How much are these interventions used, and what are their relative use rates? (6). Are there important differences in effectiveness or use rates as a function of gender, SES, or other important person factors? We believe that the research study will address all of these questions, as well as some less central ones.

Conditions

• Smoking Cessation
• Smoking
• Nicotine Dependence

Interventions

OTHER

CIS - telephone cessation quitline counseling

Up to 5 total tobacco cessation counseling calls

OTHER

Lozenge - nicotine mini-lozenges

2-week starter pack of nicotine mini-lozenges

OTHER

Emails - Brief smoking prevention messages

Brief email messages that could be accessed by any computer or mobile device that allowed email receipt

OTHER

Full website - standard smokefree.gov website content

Over 50 web pages of resources for quitting smoking, including interactive features and referral links

OTHER

Lite website - lite version of smokefree.gov

Reduced version of the smokefree.gov website developed for the research; reduced number of web pages and external links (considered a placebo intervention)

OTHER

Full mailed booklet - NCI's detailed 36-page quit guide

NCI's Clearing the Air brochure for preparing to quit, quitting and preventing relapse

OTHER

brief mailed booklet - smaller version of NCI's booklet

12-page booklet developed by the investigators for the research (considered to be placebo intervention)

Sponsors & Collaborators

• National Cancer Institute (NCI)

  collaborator NIH

• Fred Hutchinson Cancer Center

  collaborator OTHER

• University of Wisconsin, Madison

  lead OTHER

Principal Investigators

• Timothy B Baker, PhD · University of Wisconsin, Madison

Study Design

Allocation

RANDOMIZED

Purpose

TREATMENT

Masking

SINGLE

Model

FACTORIAL

Eligibility

Min Age

18 Years

Sex

ALL

Healthy Volunteers

No

Timeline & Regulatory

Start

2011-10-31

Primary Completion

2012-05-31

Completion

2013-10-31

Countries

• United States

Study Locations