Social Media and Cancer Screening Information

Summary

NORC/AmeriSpeak will recruit participants who meet the study criteria and invite them to complete a 15-minute survey. Participants will be randomly assigned to one of five conditions, with approximately 400 people in each condition, and will respond to various questions after viewing the study messaging. Once 2,000 participants complete the survey, the data will be de-identified and provided to the study team for analysis.

Conditions

• Colorectal Cancer

Interventions

BEHAVIORAL

Median Ranked Cancer Screening Messaging

Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.

BEHAVIORAL

Overall Preferred Cancer Screening Messaging

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.

BEHAVIORAL

Black American Preferred Cancer Screening Messaging

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.

BEHAVIORAL

White American Preferred Cancer Screening Messaging

Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.

BEHAVIORAL

Control

There will be no message content of cancer screening and sharing intentions in this arm.

Sponsors & Collaborators

• National Cancer Institute (NCI)

  collaborator NIH

• AmeriSpeak - NORC

  collaborator UNKNOWN

• University of Utah

  lead OTHER

Principal Investigators

• Andy King, PhD · Huntsman Cancer Institute/ University of Utah

Study Design

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Model

PARALLEL

Eligibility

Min Age

45 Years

Max Age

75 Years

Sex

ALL

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2025-01-09

Primary Completion

2025-01-21

Completion

2025-01-21

Countries

• United States

Study Locations