Trial Outcomes & Findings for Social Media and Cancer Screening Information (NCT NCT06712901)

Last Updated: 2026-03-20

Results Overview

To determine which colorectal cancer screening (CRCS) participants are most likely to choose. Response options: stool-based tests (e.g., FOBT or FIT); endoscopic/scoping approach (e.g., colonoscopy or sigmoidoscopy); whatever my doctor recommends to me; something other than a stool-based or scoping approach; I would not follow the recommendations. This outcome will report the count of responses.

Recruitment status

COMPLETED

Study phase

Target enrollment

2030 participants

Primary outcome timeframe

15 minutes

Results posted on

2026-03-20

Participant Flow

Participant milestones

Participant milestones
Measure	Control (no Exposure) Participants in the Control Arm will not be shown any messages. Control: There will be no message content of cancer screening and sharing intentions in this arm.	Median Ranked Participants in the Median Ranked Arm will be shown four Median Ranked messages. Median Ranked Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.	Overall Preferred Participants in the Overall Preferred arm will be shown four Overall Preferred messages. Overall Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.	Black American Preferred Participants in the Black American Preferred arm will be shown four Black American Preferred messages. Black American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.	White American Preferred Participants in the White American Preferred arm will be shown four White American Preferred messages. White American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.
Overall Study STARTED	382	404	420	411	413
Overall Study COMPLETED	382	404	420	411	413
Overall Study NOT COMPLETED	0	0	0	0	0

Reasons for withdrawal

Withdrawal data not reported

Baseline Characteristics

Social Media and Cancer Screening Information

Baseline characteristics by cohort

Baseline characteristics by cohort
Measure	Overall Preferred n=420 Participants Participants in the Overall Preferred arm will be shown four Overall Preferred messages. Overall Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.	Black American Preferred n=411 Participants Participants in the Black American Preferred arm will be shown four Black American Preferred messages. Black American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.	White American Preferred n=413 Participants Participants in the White American Preferred arm will be shown four White American Preferred messages. White American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.	Median Ranked n=404 Participants Participants in the Median Ranked Arm will be shown four Median Ranked messages. Median Ranked Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.	Control (no Exposure) n=382 Participants Participants in the Control Arm will not be shown any messages. Control: There will be no message content of cancer screening and sharing intentions in this arm.	Total n=2030 Participants Total of all reporting groups
Age, Categorical <=18 years	0 Participants n=154 Participants	0 Participants n=151 Participants	0 Participants n=305 Participants	0 Participants n=104 Participants	0 Participants n=22 Participants	0 Participants n=21 Participants
Age, Categorical Between 18 and 65 years	281 Participants n=154 Participants	284 Participants n=151 Participants	292 Participants n=305 Participants	269 Participants n=104 Participants	263 Participants n=22 Participants	1389 Participants n=21 Participants
Age, Categorical >=65 years	139 Participants n=154 Participants	127 Participants n=151 Participants	121 Participants n=305 Participants	135 Participants n=104 Participants	119 Participants n=22 Participants	641 Participants n=21 Participants
Age, Continuous	59.59 years STANDARD_DEVIATION 8.34 • n=154 Participants	59.59 years STANDARD_DEVIATION 8.18 • n=151 Participants	59.51 years STANDARD_DEVIATION 7.88 • n=305 Participants	60.26 years STANDARD_DEVIATION 8.22 • n=104 Participants	59.77 years STANDARD_DEVIATION 8.24 • n=22 Participants	59.74 years STANDARD_DEVIATION 8.17 • n=21 Participants
Sex: Female, Male Female	240 Participants n=154 Participants	217 Participants n=151 Participants	201 Participants n=305 Participants	209 Participants n=104 Participants	193 Participants n=22 Participants	1060 Participants n=21 Participants
Sex: Female, Male Male	180 Participants n=154 Participants	194 Participants n=151 Participants	212 Participants n=305 Participants	195 Participants n=104 Participants	189 Participants n=22 Participants	970 Participants n=21 Participants
Ethnicity (NIH/OMB) Hispanic or Latino	0 Participants n=154 Participants	0 Participants n=151 Participants	0 Participants n=305 Participants	0 Participants n=104 Participants	0 Participants n=22 Participants	0 Participants n=21 Participants
Ethnicity (NIH/OMB) Not Hispanic or Latino	420 Participants n=154 Participants	411 Participants n=151 Participants	413 Participants n=305 Participants	404 Participants n=104 Participants	382 Participants n=22 Participants	2030 Participants n=21 Participants
Ethnicity (NIH/OMB) Unknown or Not Reported	0 Participants n=154 Participants	0 Participants n=151 Participants	0 Participants n=305 Participants	0 Participants n=104 Participants	0 Participants n=22 Participants	0 Participants n=21 Participants
Race (NIH/OMB) American Indian or Alaska Native	0 Participants n=154 Participants	0 Participants n=151 Participants	0 Participants n=305 Participants	0 Participants n=104 Participants	0 Participants n=22 Participants	0 Participants n=21 Participants
Race (NIH/OMB) Asian	0 Participants n=154 Participants	0 Participants n=151 Participants	0 Participants n=305 Participants	0 Participants n=104 Participants	0 Participants n=22 Participants	0 Participants n=21 Participants
Race (NIH/OMB) Native Hawaiian or Other Pacific Islander	0 Participants n=154 Participants	0 Participants n=151 Participants	0 Participants n=305 Participants	0 Participants n=104 Participants	0 Participants n=22 Participants	0 Participants n=21 Participants
Race (NIH/OMB) Black or African American	211 Participants n=154 Participants	205 Participants n=151 Participants	211 Participants n=305 Participants	201 Participants n=104 Participants	194 Participants n=22 Participants	1022 Participants n=21 Participants
Race (NIH/OMB) White	209 Participants n=154 Participants	206 Participants n=151 Participants	202 Participants n=305 Participants	203 Participants n=104 Participants	188 Participants n=22 Participants	1008 Participants n=21 Participants
Race (NIH/OMB) More than one race	0 Participants n=154 Participants	0 Participants n=151 Participants	0 Participants n=305 Participants	0 Participants n=104 Participants	0 Participants n=22 Participants	0 Participants n=21 Participants
Race (NIH/OMB) Unknown or Not Reported	0 Participants n=154 Participants	0 Participants n=151 Participants	00 Participants n=305 Participants	0 Participants n=104 Participants	0 Participants n=22 Participants	0 Participants n=21 Participants
Region of Enrollment United States	420 participants n=154 Participants	411 participants n=151 Participants	413 participants n=305 Participants	404 participants n=104 Participants	382 participants n=22 Participants	2030 participants n=21 Participants

PRIMARY outcome

Timeframe: 15 minutes

Population: One participant in the Black American Preferred group left this item blank.

After reading cancer screening (CRCS) recommendations, this outcome will assess how likely they are to follow on the the screening recommendations. Response options: Very unlikely (1), unlikely, neither unlikely nor likely, likely, very likely (5) A higher score indicates a favorable outcome, and a lower score indicates a less favorable outcome.

Outcome measures

Outcome measures
Measure	Overall Preferred n=420 Participants Participants in the Overall Preferred arm will be shown four Overall Preferred messages. Overall Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.	Black American Preferred n=410 Participants Participants in the Black American Preferred arm will be shown four Black American Preferred messages. Black American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.	White American Preferred n=413 Participants Participants in the White American Preferred arm will be shown four White American Preferred messages. White American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.	Median Ranked n=404 Participants Participants in the Median Ranked Arm will be shown four Median Ranked messages. Median Ranked Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.	Control (no Exposure) n=382 Participants Participants in the Control Arm will not be shown any messages. Control: There will be no message content of cancer screening and sharing intentions in this arm.
Intentions to Adhere to Colorectal Cancer Screening (CRCS) Recommendations 2 Unlikely	18 Participants	11 Participants	16 Participants	7 Participants	16 Participants
Intentions to Adhere to Colorectal Cancer Screening (CRCS) Recommendations 1 Very Unlikely	18 Participants	16 Participants	21 Participants	19 Participants	24 Participants
Intentions to Adhere to Colorectal Cancer Screening (CRCS) Recommendations 3 Neutral	34 Participants	46 Participants	44 Participants	35 Participants	32 Participants
Intentions to Adhere to Colorectal Cancer Screening (CRCS) Recommendations 4 Likely	125 Participants	123 Participants	121 Participants	125 Participants	124 Participants
Intentions to Adhere to Colorectal Cancer Screening (CRCS) Recommendations 5 Very Likely	225 Participants	214 Participants	211 Participants	218 Participants	186 Participants

PRIMARY outcome

Timeframe: 15 minutes

Outcome measures

Outcome measures
Measure	Overall Preferred n=420 Participants Participants in the Overall Preferred arm will be shown four Overall Preferred messages. Overall Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.	Black American Preferred n=411 Participants Participants in the Black American Preferred arm will be shown four Black American Preferred messages. Black American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.	White American Preferred n=413 Participants Participants in the White American Preferred arm will be shown four White American Preferred messages. White American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.	Median Ranked n=404 Participants Participants in the Median Ranked Arm will be shown four Median Ranked messages. Median Ranked Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.	Control (no Exposure) n=382 Participants Participants in the Control Arm will not be shown any messages. Control: There will be no message content of cancer screening and sharing intentions in this arm.
Intentions to Adhere Test Preference Indication Stool-based	106 Participants	93 Participants	118 Participants	97 Participants	93 Participants
Intentions to Adhere Test Preference Indication Endoscopic/Scoping	153 Participants	117 Participants	129 Participants	123 Participants	123 Participants
Intentions to Adhere Test Preference Indication Doctor's recommendation	147 Participants	181 Participants	150 Participants	166 Participants	146 Participants
Intentions to Adhere Test Preference Indication Something other than stool-based/scoping	4 Participants	8 Participants	8 Participants	10 Participants	6 Participants
Intentions to Adhere Test Preference Indication Would not follow recommendation	10 Participants	12 Participants	8 Participants	8 Participants	14 Participants

SECONDARY outcome

Timeframe: 15 minutes

This outcome measure will determine how likely participants are to share the messages about colon cancer screening on social media. Response options: Very unlikely (1), unlikely, neither unlikely nor likely, likely, very likely (5) A higher score indicates a favorable outcome, and a lower score indicates a less favorable outcome.

Outcome measures

Outcome measures
Measure	Overall Preferred n=420 Participants Participants in the Overall Preferred arm will be shown four Overall Preferred messages. Overall Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.	Black American Preferred n=411 Participants Participants in the Black American Preferred arm will be shown four Black American Preferred messages. Black American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.	White American Preferred n=413 Participants Participants in the White American Preferred arm will be shown four White American Preferred messages. White American Preferred Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.	Median Ranked n=404 Participants Participants in the Median Ranked Arm will be shown four Median Ranked messages. Median Ranked Cancer Screening Messaging: Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.	Control (no Exposure) n=382 Participants Participants in the Control Arm will not be shown any messages. Control: There will be no message content of cancer screening and sharing intentions in this arm.
Likelihood of Sharing Information Via Social Media 3 Neutral	100 Participants	99 Participants	94 Participants	87 Participants	87 Participants
Likelihood of Sharing Information Via Social Media 1 Very Unlikely	36 Participants	47 Participants	47 Participants	45 Participants	22 Participants
Likelihood of Sharing Information Via Social Media 2 Unlikely	43 Participants	49 Participants	46 Participants	31 Participants	21 Participants
Likelihood of Sharing Information Via Social Media 4 Likely	133 Participants	109 Participants	123 Participants	135 Participants	146 Participants
Likelihood of Sharing Information Via Social Media 5 Very Likely	108 Participants	107 Participants	103 Participants	106 Participants	106 Participants

SECONDARY outcome

Timeframe: 15 minutes

Population: One participant in the Control group did not complete this item.

This outcome will report the count of participants will seek more information after the study. The participants will be asked a question on if they would like more information (Yes/No) and survey vendor will track participants who click a link to an external resource like the American Cancer Society to learn more.