Social Media for Colorectal Cancer Screening

Summary

Using social media for health promotion is an innovative and emerging approach but remains relatively unexplored in cancer screening. Uptake of colorectal cancer (CRC) screening remains low and standard methods of reaching out are expensive with limited impact. The objective of this study is to conduct a cluster randomized controlled trial (RCT) to test the effectiveness of social media messages for CRC screening on screening intention (primary outcome). The results of this trial will be of interest to Ontario Health and are likely to be taken up by other screening programs looking for innovative and novel ways to increase screening participation. The study results will be easily translatable identifying the most compelling CRC screening messages while the approach can easily be translated to other cancer disease sites with screening programs.

Conditions

• Colorectal Cancer
• Cancer Screening

Interventions

OTHER

Social media message #1

Social media message promoting colorectal cancer screening

OTHER

Social media message #2

A different social media message promoting colorectal cancer screening

OTHER

Social media message #3

A different social media message promoting colorectal cancer screening

OTHER

Social Media Message #4

A different social media message promoting colorectal cancer screening.

OTHER

Tailored Social Media Message

Tailored social media messages promoting colorectal cancer screening.

Sponsors & Collaborators

• Canadian Institutes of Health Research (CIHR)

  collaborator OTHER_GOV

• Unity Health Toronto

  lead OTHER

Principal Investigators

• Nancy N. Baxter, MD, FRCSC, FACS, PhD · Unity Health Toronto

Study Design

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

TRIPLE

Model

PARALLEL

Eligibility

Min Age

55 Years

Max Age

64 Years

Sex

ALL

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2024-10-25

Primary Completion

2024-11-29

Completion

2024-12-31

Countries

• Canada

Study Locations