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Consumer Perceptions of Waterpipe Tobacco Packaging and Digital Marketing Claims

NCT05439421 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 1507

Last updated 2024-03-19

Study results available
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Summary

The purpose of the study is to evaluate the impact of marketing claims commonly found on waterpipe, also known as hookah, tobacco packages and in digital marketing on young adults' willingness to try hookah tobacco. Participants will complete two tasks, in random order. Participants will view six sample waterpipe tobacco packages, randomized at the package level to contain a prohibited or potentially-prohibited claim or not (Packaging Task). In the other task, they will view 10 digital marketing advertisements (i.e. Instagram posts or website pages) either with or without prohibited or potentially-prohibited claim, randomized at the advertisements level (Digital Marketing Task).

Conditions

  • Waterpipe Tobacco Smoking

Interventions

BEHAVIORAL

Package/Advertisement With Claim

Waterpipe tobacco packages and digital marketing advertisement images with claim of interest as part of design

BEHAVIORAL

Package/Advertisement Without Claim

Waterpipe tobacco packages and digital marketing advertisements shown without claim of interest as part of design

Sponsors & Collaborators

  • National Cancer Institute (NCI)

    collaborator NIH

  • Wake Forest University Health Sciences

    lead OTHER

Principal Investigators

  • Erin Sutfin, PhD · Wake Forest University Health Sciences

Study Design

Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
SINGLE
Model
CROSSOVER

Eligibility

Min Age
18 Years
Max Age
29 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2022-10-25
Primary Completion
2022-11-23
Completion
2022-11-23

Countries

  • United States

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT05439421 on ClinicalTrials.gov