The Impact of Cigarillo Warnings on Purchasing

Summary

The purpose of this study is to determine whether different cigarillo warning formats (pictorial, FDA-proposed text-only, current Surgeon General text-only) reduces demand for cigarillos. A previous study has identified that pictorial cigarillo warnings are perceived as more effective, but more information is needed on their impact. This study will address this issue by randomizing participants to see different cigarillo warning formats on cigarillo products within an online experimental tobacco marketplace. Participants will be cigarillo users who are ages 21-35.

Conditions

• Cigar Smoking

Interventions

BEHAVIORAL

Cigarillo warnings-Surgeon General Text-Only

Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the Surgeon General Text-Only format.

BEHAVIORAL

Cigarillo warnings-FDA proposed text-only

Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the FDA Proposed Text-Only format.

BEHAVIORAL

Cigarillo warnings-Pictorial

Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the Pictorial format.

Sponsors & Collaborators

• Brown University

  collaborator OTHER

• National Institutes of Health (NIH)

  collaborator NIH

• Food and Drug Administration (FDA)

  collaborator FED

• National Cancer Institute (NCI)

  collaborator NIH

• Wake Forest University Health Sciences

  collaborator OTHER

• Boston University

  lead OTHER

Principal Investigators

• Jennifer C Ross, PhD · BU School of Public Health

Study Design

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Model

PARALLEL

Eligibility

Min Age

21 Years

Max Age

35 Years

Sex

ALL

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2022-06-24

Primary Completion

2022-07-21

Completion

2022-07-21

Countries

• United States

Study Locations