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Digital Media for Cancer Control (to Prevent Vaping and Smoking Behavior)

NCT04867668 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 2800

Last updated 2026-03-10

No results posted yet for this study

Summary

There is little published data on exposure to and evaluations of large-scale, online tobacco control campaigns. This project addresses the gap. Under 2 specific aims, the investigators will identify the independent effects of varying levels of digital message exposure to promote anti-tobacco attitudes, beliefs, or behaviors among youth and young adults, first through a randomized experiment online, and second through a field-based evaluation. These studies will advance the science of digital health and have wide application to future campaigns.

Conditions

  • Tobacco Use

Interventions

BEHAVIORAL

Anti-vaping and anti-smoking digital advertising

Delivery of social media based advertising to prevent vaping and smoking among young adults ages 18-24.

Sponsors & Collaborators

  • National Institutes of Health (NIH)

    collaborator NIH

  • George Washington University

    lead OTHER

Study Design

Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
SINGLE
Model
FACTORIAL

Eligibility

Min Age
18 Years
Max Age
24 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2021-02-20
Primary Completion
2026-02-28
Completion
2026-02-28

Countries

  • United States

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT04867668 on ClinicalTrials.gov