Messages That Motivate: Communicating Alcohol-Related Breast Cancer Risk to Young Adult Women

Summary

This is an online cross-sectional experimental survey study examining two cancer communication questions: 1) What features of social media messages communicating the breast cancer risks from alcohol consumption will motivate young adult women to drink less? and 2) Do message features differ in their persuasive effects based on young adult women's alcohol consumption behavior?

Conditions

• Communication
• Message Perception
• Alcohol
• Cancer Prevention
• Behavior, Risk

Interventions

BEHAVIORAL

Risk Message

Risk message content

BEHAVIORAL

Efficacy Message

Efficacy Message Content

BEHAVIORAL

Industry Deception

Messages with information about alcohol industry deception

BEHAVIORAL

YAW Susceptibility

Message content with information about why young adult women are susceptible to breast cancer risk from alcohol consumption

BEHAVIORAL

Mechanisms

Message content with information about the mechanism by which alcohol contributes to increased breast cancer risk

Sponsors & Collaborators

• National Cancer Institute (NCI)

  collaborator NIH

• Ohio State University Comprehensive Cancer Center

  lead OTHER

Principal Investigators

• Darren Mays, MPH, PhD · The Ohio State University Comprehensive Cancer Center

Study Design

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

NONE

Model

PARALLEL

Eligibility

Min Age

18 Years

Max Age

25 Years

Sex

FEMALE

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2026-10-31

Primary Completion

2028-06-30

Completion

2028-07-31

Countries

• United States

Study Locations