Evaluations of Alcohol Warning Labels
NCT06129487 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 1053
Last updated 2025-11-14
Summary
The goal of this study is to determine the effectiveness of pictorial warning labels (PWLs) featuring narrative (vs. non-narrative) content in communicating the cancer risk of alcohol. Participants will be randomized to view either three narrative or non-narrative PWLs. Key outcome variables include visual attention, message reactance, risk perceptions, and intentions to reduce and stop drinking.
Conditions
- Oral Cancer
- Esophageal Cancer
- Larynx Cancer
- Alcohol Drinking
Interventions
- BEHAVIORAL
-
Narrative pictorial warning labels for alcoholic beverages
Pictorial warning labels consisting of text and narrative imagery (e.g., photos of cancer patients) conveying the risk of alcohol for oral cancer, esophageal cancer, and larynx cancer.
- BEHAVIORAL
-
Non-narrative pictorial warning labels for alcoholic beverages
Pictorial warning labels consisting of text and non-narrative imagery (e.g., images of diseased organs) conveying the risk of alcohol for oral cancer, esophageal cancer, and larynx cancer.
Sponsors & Collaborators
-
Oakland University
collaborator OTHER -
National Cancer Institute (NCI)
collaborator NIH -
University of Connecticut
lead OTHER
Principal Investigators
-
Zexin Ma, Ph.D. · University of Connecticut
Study Design
- Allocation
- RANDOMIZED
- Purpose
- PREVENTION
- Masking
- SINGLE
- Model
- PARALLEL
Eligibility
- Min Age
- 21 Years
- Sex
- ALL
- Healthy Volunteers
- Yes
Timeline & Regulatory
- Start
- 2024-01-19
- Primary Completion
- 2024-03-06
- Completion
- 2024-03-27
Countries
- United States
Study Locations
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