Consumer Responses to Alcohol Warnings

Summary

The primary objective is to evaluate whether alcohol warnings about different topics elicit higher perceived message effectiveness than control messages. The secondary objective is to evaluate whether alcohol warnings about different topics elicit higher reactance than control messages.

Conditions

• Alcohol Drinking

Interventions

BEHAVIORAL

Mouth cancer warning

Participants will view messages about the risk of mouth cancer from alcohol consumption.

BEHAVIORAL

Throat cancer warning

Participants will view messages about the risk of throat cancer from alcohol consumption.

BEHAVIORAL

Voice box (larynx) warning

Participants will view messages about the risk of voice box (larynx) cancer from alcohol consumption.

BEHAVIORAL

Esophagus cancer warning

Participants will view messages about the risk of esophagus cancer from alcohol consumption.

BEHAVIORAL

Liver cancer warning

Participants will view messages about the risk of liver cancer from alcohol consumption.

BEHAVIORAL

Colon and rectum cancer warning

Participants will view messages about the risk of colon and rectum cancer from alcohol consumption.

BEHAVIORAL

Breast cancer

Participants will view messages about the risk of breast cancer from alcohol consumption.

BEHAVIORAL

Cancer (generic, not site-specific)

Participants will view messages about the risk of cancer (not site-specific) from alcohol consumption.

BEHAVIORAL

Addiction and neurological changes

Participants will view messages about the risk of addiction and neurological changes from alcohol consumption.

BEHAVIORAL

Hypertension

Participants will view messages about the risk of hypertension from alcohol consumption.

BEHAVIORAL

Liver damage

Participants will view messages about the risk of liver damage from alcohol consumption.

BEHAVIORAL

Harm to fetus

Participants will view messages about the risk of harm to a fetus from alcohol consumption during pregnancy.

BEHAVIORAL

Dementia

Participants will view messages about the risk of dementia from alcohol consumption.

BEHAVIORAL

Impaired sleep

Participants will view messages about the risk of impaired sleep from alcohol consumption.

BEHAVIORAL

Drinking guidelines

Participants will view messages about guidelines for alcohol consumption.

BEHAVIORAL

Control

Participants will view neutral messages unrelated to the harms of alcohol consumption.

BEHAVIORAL

Road injuries

Participants will view messages about the risk of road injuries from alcohol consumption.

Sponsors & Collaborators

• Stanford University

  lead OTHER

Principal Investigators

• Anna Grummon, PhD · Assistant Professor

Study Design

Allocation

NA

Purpose

PREVENTION

Masking

NONE

Model

SINGLE_GROUP

Eligibility

Min Age

21 Years

Sex

ALL

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2024-01-18

Primary Completion

2024-01-26

Completion

2024-01-26

Countries

• United States

Study Locations