Social Media and Risk Reduction Teaching-Enhanced Reach

Summary

This study aims to improve adherence to American Academy of Pediatrics safe sleep (SS) recommendations and improve rates of initiation and duration of partial and exclusive breastfeeding (BF) through direct education of mothers using Mobile Health (mHealth) technologies (ex. text messaging).

Conditions

• Breastfeeding
• SUID
• SIDS

Interventions

BEHAVIORAL

Prenatal Safe Sleep Mobile Health (mHealth) Messaging

Participants will receive prenatal Safe Sleep mHealth messaging starting at 34 weeks gestation until birth of their baby.

BEHAVIORAL

Prenatal Breastfeeding Mobile Health (mHealth) Messaging

Participants will receive prenatal Breastfeeding mHealth messaging starting at 34 weeks gestation until birth of their baby.

BEHAVIORAL

Postnatal Safe Sleep Mobile Health (mHealth) Messaging

Upon birth of baby, participants will begin receiving postnatal Safe Sleep mHealth messaging for a two month period.

BEHAVIORAL

Postnatal Breastfeeding Mobile Health (mHealth) Messaging

Upon birth of baby, participants will begin receiving postnatal Breastfeeding mHealth messaging for a two month period.

Sponsors & Collaborators

• University of Virginia

  collaborator OTHER

• Washington University School of Medicine

  collaborator OTHER

• Boston Medical Center

  collaborator OTHER

• University of Kentucky

  collaborator OTHER

• Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD)

  collaborator NIH

• Boston University

  lead OTHER

Principal Investigators

• Michael J Corwin, MD · Boston University School of Public Health, Dept of Pediatrics, BUSM

Study Design

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Model

FACTORIAL

Eligibility

Min Age

14 Years

Sex

FEMALE

Healthy Volunteers

No

Timeline & Regulatory

Start

2022-01-20

Primary Completion

2025-06-07

Completion

2025-06-07

Countries

• United States

Study Locations