Support Via Online Social Networks to Promote Safe Infant Care Practices

Summary

This study aims to improve adherence to American Academy of Pediatrics safe sleep (SS) recommendations and improve rates of initiation and duration of partial and exclusive breastfeeding (BF); and reduce Black/White disparities in these practices through the use of private Facebook groups providing a) evidence-based education through videos and other multi-media supporting best practices and b) an online community and social network of other pregnant WIC clients and new parents.

Conditions

• Breastfeeding
• Infant Death
• Sudden Infant Death Syndrome Without Mention of Autopsy

Interventions

BEHAVIORAL

Safe Sleep

Participants will be part of a private Facebook group from approximately 32 weeks gestation to 6 months postpartum. The Facebook group will provide a) evidence-based education through videos and other multi-media supporting best practices for infant safe sleep and b) an online community and social network of other pregnant WIC clients and new parents.

BEHAVIORAL

Breastfeeding

Participants will be part of a private Facebook group from approximately 32 weeks gestation to 6 months postpartum. The Facebook group will provide a) evidence-based education through videos and other multi-media supporting best practices for breastfeeding and b) an online community and social network of other pregnant WIC clients and new parents.

BEHAVIORAL

Early Brain Development and Parent-Child Relationships

Participants will be part of a private Facebook group from approximately 32 weeks gestation to 6 months postpartum. The Facebook group will provide a) evidence-based education through videos and other multi-media supporting best practices for early brain development and parent-child interactions (control intervention) and b) an online community and social network of other pregnant WIC clients and new parents.

Sponsors & Collaborators

• Boston University

  collaborator OTHER

• Washington University School of Medicine

  collaborator OTHER

• Boston Medical Center

  collaborator OTHER

• University of Kentucky

  collaborator OTHER

• National Institute on Minority Health and Health Disparities (NIMHD)

  collaborator NIH

• University of Virginia

  lead OTHER

Principal Investigators

• Rachel Y Moon, MD · University of Virginia School of Medicine

Study Design

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Model

FACTORIAL

Eligibility

Sex

FEMALE

Healthy Volunteers

No

Timeline & Regulatory

Start

2024-03-01

Primary Completion

2026-07-01

Completion

2026-07-01

Countries

• United States

Study Locations