Impact of Behavior Change Communications and Market-based Approach to Delivering Micronutrient Powders on Stunting, Infant Feeding Practices and Anemia in Bangladesh
NCT01678716 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 8800
Last updated 2016-03-02
Summary
This complex evaluation of a large-scale program uses a cluster-randomized design where 20 geographic clusters (subdistricts) were randomized to study two sets of interventions. For the evaluation of behavior change interventions only, the 20 clusters were randomized to 10 intensive and 10 non-intensive interventions areas. For a sub-study to evaluate a market-based model for delivering micronutrient powders (MNP) along with behavior change interventions, there was subsequent randomization to comparison area, MNP-only area, Behavior Change Communication (BCC)-only area and MNP+BCC areas.
Conditions
- Child Malnutrition
- Breastfeeding
- Complementary Feeding
- Childhood Anemia
Interventions
- BEHAVIORAL
-
EHC + BCC
This arm includes home visits to mothers with infants and young children. Frontline health workers will counsel and support mothers in relation to breastfeeding and complementary feeding practices
- DIETARY_SUPPLEMENT
-
Micronutrient powders
In this intervention arm, frontline health workers will visit households and promote and sell micronutrient powders to them. The micronutrient powder is sold by the brand name "Pushtikona" in Bangladesh and contains 15 micronutrients including iron, zinc, vitamin A, vitamin C, and others.
- BEHAVIORAL
-
Mass media
A nationwide mass media campaign of TV and radio spots on infant and young child feeding practices will be aired in 2011, 2012 and 2013. All intervention arms will be exposed to this campaign.
Sponsors & Collaborators
-
International Food Policy Research Institute
lead OTHER
Principal Investigators
-
Purnima Menon, PhD · International Food Policy Research Institute
-
Rahul Rawat, PhD · International Food Policy Research Institute
Study Design
- Allocation
- RANDOMIZED
- Purpose
- PREVENTION
- Masking
- NONE
- Model
- FACTORIAL
Eligibility
- Max Age
- 60 Months
- Sex
- ALL
- Healthy Volunteers
- Yes
Timeline & Regulatory
- Start
- 2010-04-30
- Primary Completion
- 2014-07-31
- Completion
- 2014-07-31
Countries
- Bangladesh
Study Locations
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