Can Mass Media Campaigns Reduce Child Mortality

Summary

A cluster-randomised trial will be undertaken in Burkina Faso to investigate whether a comprehensive mass media campaign using local radio stations can change behaviours on a scale large enough to result in measurable and sustainable reductions in under-five child mortality.

It is hypothesised that as a result of the scale and multi-pronged nature of the campaign, reductions of between 10% and 20% in child mortality will be achieved.

Conditions

• Diarrhoea
• Malaria
• Pneumonia
• Breastfeeding
• Under-nutrition

Interventions

BEHAVIORAL

Local radio campaign to reduce under-five child mortality

The media campaign is designed by Development Media International. It includes short "spots" and long format programs broadcast by rural community radios. Major topics to be addressed include: diarrhoea, water and sanitation, acute respiratory infections, fever/malaria, antenatal consultations, delivery in health facilities, breastfeeding, and child nutrition. The intervention is planned to start in March 2012 after completion of fieldwork for the baseline survey and will continue for 2.5 years.

Sponsors & Collaborators

• Development Media International

  collaborator OTHER

• Centre Muraz

  collaborator OTHER

• Wellcome Trust

  collaborator OTHER

• Planet Wheeler Foundation

  collaborator UNKNOWN

• London School of Hygiene and Tropical Medicine

  lead OTHER

Principal Investigators

• Simon N Cousens, MA · London School of Hygiene and Tropical Medicine

• Nicolas Meda, MD, PhD · Centre Muraz

• Sophie Sarrassat, PhD · London School of Hygienne and Tropical Medicine

• Moctar Ouedraogo, MsD · Centre MURAZ / AfricSanté, Burkina Faso

Study Design

Allocation

RANDOMIZED

Masking

NONE

Model

PARALLEL

Eligibility

Max Age

5 Years

Sex

ALL

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2012-03-31

Primary Completion

2015-04-30

Completion

2015-04-30

Countries

• Burkina Faso

Study Locations