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ECOLOGICAL MESSAGE FRAMING AND SUSTAINABLE MENSTRUAL PRODUCT CHOICES

NCT07610421 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 246

Last updated 2026-05-28

No results posted yet for this study

Summary

Background: Climate change is an increasing public health concern, with growing evidence linking climate change anxiety to health behaviors. Message framing (loss-framed, gain-framed, neutral) is a key strategy in behavioral medicine that may influence both emotional responses and environmentally related health behaviors, including menstrual product choices.

Purpose: This study aimed to examine the effects of message framing strategies on women's climate change anxiety, attitudes toward environmental sustainability of menstrual products, and menstrual product preference tendencies.

Keywords: Menstrual Hygiene Products, climate change, message framing, eco-anxiety, environmental sustainability, women's health

Conditions

  • Climate Anxiety
  • Menstrual Product Choice
  • Environmental Sustainability
  • Health Behavior

Interventions

BEHAVIORAL

Gain-framed ecological message

A standardized text-based message emphasizing the benefits of reusable and sustainable menstrual products for environmental protection, individual health, and long-term economic savings. The message exposure lasted approximately 2-3 minutes.

BEHAVIORAL

Loss-framed ecological message

A standardized text-based message highlighting the environmental and health-related risks associated with disposable and plastic-containing menstrual products, including plastic waste, microplastics, carbon footprint, and ecological harm. The message exposure lasted approximately 2-3 minutes.

BEHAVIORAL

Neutral informational message

A standardized text-based neutral message describing disposable and reusable menstrual products, product materials, waste generation, accessibility, cost, comfort, and user-related factors without emotional gain or loss framing.

Sponsors & Collaborators

  • Ankara Medipol University

    lead OTHER

Study Design

Allocation
RANDOMIZED
Purpose
OTHER
Masking
SINGLE
Model
PARALLEL

Eligibility

Min Age
18 Years
Max Age
45 Years
Sex
FEMALE
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2025-09-16
Primary Completion
2025-12-01
Completion
2025-12-31

Countries

  • Turkey (Türkiye)

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT07610421 on ClinicalTrials.gov