Messages About Reduced Nicotine in Combusted Tobacco Products

Summary

The investigators will conduct a message-exposure experiment with nationally representative samples of smokers, dual-users (cigarettes and e-cigarettes), and young adult non-smokers (aged 18-29).

Experimental messages will address the reduction of nicotine in cigarettes. Participants will also complete a follow-up survey after 2 weeks, measuring their recall of the messages and behaviors since message exposure.

Conditions

• Health Communication
• Smoking
• Smoking, Tobacco
• Smoking Behaviors
• Risk Behavior

Interventions

BEHAVIORAL

Reduced nicotine message exposure

Participants will be shown two messages about harms of reduced nicotine cigarettes. The two messages will be drawn from a pool of five messages. The messages will communicate that reduced nicotine cigarettes will still have the rest of the harmful chemicals and cause diseases as the regular cigarettes, but they would make it easier to quit.

BEHAVIORAL

Modified risk message exposure

Participants will be shown two messages about electronic cigarettes as an alternative to regular cigarettes. The two messages will be drawn from a pool of five messages. The messages will communicate that electronic cigarettes are less likely than regular cigarettes to cause severe diseases such as lung cancer.

BEHAVIORAL

Combined message exposure (reduced nicotine + modified risk)

Participants will be shown two messages, one from the reduced nicotine message set and one modified risk message set.

BEHAVIORAL

Control message exposure

Participants will be shown two messages about drinking bottled water. These will be selected from a pool of five message. The messages display specific water products and describe hydration as a healthy activity.

Sponsors & Collaborators

• Georgia State University

  lead OTHER

Study Design

Allocation

RANDOMIZED

Purpose

TREATMENT

Masking

NONE

Model

PARALLEL

Eligibility

Min Age

18 Years

Sex

ALL

Healthy Volunteers

No

Timeline & Regulatory

Start

2022-10-12

Primary Completion

2023-02-28

Completion

2023-02-28

Countries

• United States

Study Locations