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Estimating the Short-term Effectiveness of Online Advertisements for Improving Health

NCT03439553 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 2000000

Last updated 2018-02-20

No results posted yet for this study

Summary

Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ads are more effective as apparent in the subsequent queries to Bing submitted by users who saw the ads.

Conditions

  • Anorexia
  • Obesity
  • Smoking Cessation

Interventions

BEHAVIORAL

Ads display with target websites

Ads are shown, but users are referred to control websites.

BEHAVIORAL

Ads display with control websites

Ads are shown, but users are referred to control websites.

Sponsors & Collaborators

  • Schneider Children's Medical Center, Israel

    collaborator OTHER

  • Interdisciplinary Center Herzliya

    collaborator OTHER

  • Microsoft Research

    lead INDUSTRY

Study Design

Allocation
RANDOMIZED
Purpose
SUPPORTIVE_CARE
Masking
DOUBLE
Model
PARALLEL

Eligibility

Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2015-04-16
Primary Completion
2017-05-01
Completion
2017-07-01

Countries

  • Israel

Study Locations

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Entities

Diseases

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT03439553 on ClinicalTrials.gov