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Fresh Start Experiment

NCT02411032 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 13323

Last updated 2017-05-03

No results posted yet for this study

Summary

The investigators are proposing an experiment to help Humana investigate when to launch programs or send messages that are designed to improve customers' engagement. The investigators' past research has shown that certain life events and calendar events (e.g., a job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the potential to motivate them to begin pursuing their health goals (e.g., exercising, starting a diet, quitting smoking).

Conditions

Interventions

BEHAVIORAL

Reminder

Customer gets mailing that reminds them to take their medication.

BEHAVIORAL

Fresh start

Customers receive a mailing around a fresh start event: New Year's or birthday

BEHAVIORAL

Fresh start framing

The fresh start event will be highlighted in the mailings.

Sponsors & Collaborators

Principal Investigators

  • Katherine Milkman, Ph.D · University of Pennsylvania

Study Design

Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
SINGLE
Model
FACTORIAL

Eligibility

Min Age
18 Years
Sex
ALL
Healthy Volunteers
No

Timeline & Regulatory

Start
2015-04-30
Primary Completion
2015-10-31
Completion
2015-10-31

Countries

  • United States

Study Locations

More Related Trials

Entities

Diseases
Companies

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT02411032 on ClinicalTrials.gov