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The Power of Curiosity: Leveraging Curiosity to Motivate People to Complete Health Risk Assessments

NCT01875913 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 10095

Last updated 2016-08-31

No results posted yet for this study

Summary

The investigators will work with one of Vitality's partner corporations to test whether curiosity can motivate employees to follow through on their virtuous intentions and complete their annual health risk assessment (VHR). Employees will receive email messages that contain either a curiosity-inducing question or a standard encouragement message. The investigators predict that presenting people with curiosity-arousing questions will make them more likely to complete a health risk assessment, as compared to standard messages.

Conditions

  • Intention
  • Exploratory Behavior

Interventions

BEHAVIORAL

Curiosity Message

Participants will receive email messages that contain one of 8 curiosity-inducing questions. The message will tell participants that they will receive a message with the answer after they complete their VHR (health review that can be completed online).

BEHAVIORAL

Standard Message

Participants will receive email messages that contain "standard" language encouraging them to complete their VHRs (health review that can be completed online).

Sponsors & Collaborators

Principal Investigators

  • Todd Rogers, PhD · Harvard University

  • Erin Frey · Harvard University

Study Design

Allocation
RANDOMIZED
Purpose
HEALTH_SERVICES_RESEARCH
Masking
SINGLE
Model
PARALLEL

Eligibility

Min Age
18 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2013-06-30
Primary Completion
2013-11-30
Completion
2013-11-30

Countries

  • United States

Study Locations

More Related Trials

Entities

Companies

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT01875913 on ClinicalTrials.gov