Short, Animated Storytelling (SAS) for Addiction Stigma Reduction
NCT06705205 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 13397
Last updated 2025-09-03
Summary
Stigma towards people with addiction is a well-documented problem that negatively impacts help-seeking, treatment and recovery. Social contact with people recovering from addiction can promote empathy and reduce stigma, but social contact is difficult to scale. Short, animated storytelling (SAS) is a novel health communication approach that scales easily because it can leapfrog barriers associated with language, culture, literacy and education levels. This study will investigate if a SAS video intervention can be used to reduce stigma, boost optimism and hope, and increasing empathy towards people with addiction. The study will also explore mechanisms of action of SAS interventions, by measuring the contribution of sound design to the effect of the intervention.
Conditions
- Social Stigma Towards People With Addiction
Interventions
- OTHER
-
SAS video
The intervention is a short, animated storytelling video, with soundtrack, aimed at reducing addiction stigma.
Sponsors & Collaborators
-
Alexander von Humboldt Association
collaborator OTHER -
Stanford Center for Digital Health
collaborator UNKNOWN - lead OTHER
Principal Investigators
-
Maya Adam, MD, PhD · Stanford University
Study Design
- Allocation
- RANDOMIZED
- Purpose
- PREVENTION
- Masking
- DOUBLE
- Model
- PARALLEL
Eligibility
- Min Age
- 18 Years
- Max Age
- 49 Years
- Sex
- ALL
- Healthy Volunteers
- Yes
Timeline & Regulatory
- Start
- 2025-07-03
- Primary Completion
- 2025-08-22
- Completion
- 2025-08-22
Countries
- United States
Study Locations
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