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EMA and Content Analysis for Alcohol Marketing in Hong Kong In-school Adolescents

NCT06085157 · Status: UNKNOWN · Type: OBSERVATIONAL · Enrollment: 661

Last updated 2023-10-26

No results posted yet for this study

Summary

The proposed study aims to assess adolescents' exposure to alcohol marketing and its effect on drinking attitudes and drinking behaviors.

The three main research questions:

1. Is exposure to alcohol marketing associated with drinking attitude (perceive popularity, perceive social approval, positive expectancies)?
2. What are the contents of alcohol marketing that establish the brand capital of alcohol beverages in Hong Kong?
3. Does the brand capital of alcohol beverages mediate the relationship between (a) exposure to alcohol marketing and drinking attitudes? (b) exposure to alcohol marketing and alcohol consumption?

Conditions

  • Alcohol Drinking

Interventions

OTHER

electronic diary

a smartphone application for self-documentation of drinking pattern

Sponsors & Collaborators

  • The University of Hong Kong

    lead OTHER

Principal Investigators

  • Yee Tak Derek Cheung, Dr. · The University of Hong Kong

Eligibility

Min Age
13 Years
Max Age
18 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2023-12-01
Primary Completion
2025-05-31
Completion
2025-08-31

Countries

  • Hong Kong

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT06085157 on ClinicalTrials.gov