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Improving Adherence to COVID-19 Prevention Behaviours: Test of Persuasive Messages

NCT05722106 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 3746

Last updated 2023-02-10

No results posted yet for this study

Summary

The goal of this randomized online experiment was to test the effectiveness of using various persuasive appeals (deontological moral frame, empathy, identifiable victim, goal proximity, and reciprocity) at improving intentions to adhere to prevention behaviors.

Participants indicated their intentions to follow public health guidelines, saw one of six flyers featuring a persuasive appeal or no appeal, then rated their intentions a second time. Known correlates of attitudes toward public health measures were also measured.

Conditions

Interventions

BEHAVIORAL

Persuasive Appeal

Persuasive appeals were manipulated using promotional flyers ostensibly distributed by the Public Health Agency of Canada.

Sponsors & Collaborators

  • University of Calgary

    lead OTHER

Principal Investigators

  • Mehdi Mourali, PhD · University of Calgary

Study Design

Allocation
RANDOMIZED
Purpose
OTHER
Masking
NONE
Model
PARALLEL

Eligibility

Min Age
18 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2021-03-03
Primary Completion
2021-03-06
Completion
2021-03-06

Countries

  • Canada

Study Locations

More Related Trials

Entities

Diseases

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT05722106 on ClinicalTrials.gov