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Evaluation of Mailers Promoting Mammogram Screening

NCT04555902 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 1342

Last updated 2021-11-15

No results posted yet for this study

Summary

In this evaluation, 3 different versions of mailers promoting annual mammograms are being sent to women on the month of their 50th and 64th birthdays. The researchers hypothesize that the use of behavioral nudges in the mailers should lead to increased uptake in mammogram screening.

Conditions

Interventions

BEHAVIORAL

Postcard

The postcard includes appeals to get annual mammograms and provides information for ordering a mammogram.

BEHAVIORAL

Small Gift

Pink socks are included in the mailer. The gift increases salience of the mailer and it potentially promotes reciprocation from the recipient in the form of ordering a mammogram.

BEHAVIORAL

Loss Frame and Fear Appeals

The postcard is enhanced with language that frames the situation in terms of losses. It also uses fear appeals by stating the risks of breast cancer, while also stating that a mammogram screening is an accessible way to address those risks.

Sponsors & Collaborators

  • Geisinger Clinic

    lead OTHER

Principal Investigators

  • Amir Goren, PhD · Geisinger Clinic

Study Design

Allocation
RANDOMIZED
Purpose
SCREENING
Masking
DOUBLE
Model
FACTORIAL

Eligibility

Min Age
50 Years
Max Age
64 Years
Sex
FEMALE
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2020-10-02
Primary Completion
2021-10-05
Completion
2021-10-05

Countries

  • United States

Study Locations

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Entities

Diseases

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT04555902 on ClinicalTrials.gov