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Assessing the Impact of myHealth Rewards Program-related Communications on Enrollment: Replication

NCT04289623 · Status: COMPLETED · Type: OBSERVATIONAL · Enrollment: 13546

Last updated 2021-07-09

Study results available
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Summary

The purpose of the study is to evaluate, prospectively, the potential impact on myHealth Rewards wellness program enrollment (prior to the 2020 deadline) of sending different messages via email to Geisinger Health Plan (GHP) members who have not yet enrolled. In particular, this study aims to replicate and extend (with greater sample size and statistical power) the findings from a previous study in which email communication using loss framing language achieved significantly higher click-through rates than a more standard communication, whereas actual enrollment rates were not significantly higher.

Conditions

  • Health Promotion
  • Wellness Program

Interventions

BEHAVIORAL

Email

Email

BEHAVIORAL

Loss frame

Email

BEHAVIORAL

Testimonial (medical expert)

Email

BEHAVIORAL

Testimonial (rank-and-file)

Email

BEHAVIORAL

Social norms (percentage)

Email

BEHAVIORAL

Social norms (number)

Email

Sponsors & Collaborators

  • Geisinger Clinic

    lead OTHER

Principal Investigators

  • Amir Goren, PhD · Geisinger Clinic

Eligibility

Min Age
18 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2020-02-25
Primary Completion
2020-03-10
Completion
2020-03-10

Countries

  • United States

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT04289623 on ClinicalTrials.gov