Promoting Smoking Cessation in the Community Via "Quit to Win" Contest 2017

Summary

The present study will examine (1) the effectiveness of regular messages and semi-personalized instant messaging with AWARD brief advice and active referral to smoking cessation (SC) services and (2) explore the use of CBPR model to build capacity and to engage community partners in taking on this important public health issue for sustainability in the community. In addition, a process evaluation will be conducted to assess the effectiveness of the recruitment activity and how it is linked with the overall program outcomes.

Conditions

• Smoking Cessation

Interventions

BEHAVIORAL

Instant Messaging IM

Smokers can communicate with counsellors in real-time through instant messaging (social media). Our counsellors will trigger the conversation and invite the smokers to response after initial contact. Counsellors will keep contact with the smokers to offer help, positive encouragement, reflections and reminders about SC according to smokers' personal needs and to encourage them to seek SC services. Details of successfully booked SC appointment (e.g. SC services address, contact information, date, appointment number etc.) will be delivered to the smokers using IM. All smokers will receive a reminder-to-attend IM messages 1-3 days before the appointment date.

BEHAVIORAL

Regular messages

Regular messages, including: harm of smoking, benefit of smoking cessation, importance of adherence to smoking cessation appointment and encouragement on abstinence will be sent to smokers after initial contact via social media.

BEHAVIORAL

AWARD advice

Ask about smoking history, Warn about the high risk of smoking, Advise to quit as soon as possible, Refer to the smoking cessation services, and Do it again (if the smokers refused to set quit date).

BEHAVIORAL

Referral card

The 3-folded "Smoking Cessation Services" card consists of brief information and highlights of existing smoking cessation services, contact methods, motivation information and strong supporting messages or slogans

BEHAVIORAL

Brief advice

Very brief, minimal and general smoking cessation advice

BEHAVIORAL

COSH booklet

A general smoking cessation self-help booklet

BEHAVIORAL

Placebo Messages

Placebo messages will be sent via smart phones (e.g. social media) to remind subjects to take follow-up calls before each follow-up time points.

BEHAVIORAL

Warning Leaflet

The leaflet will include the information about the health risks of smoking.

Sponsors & Collaborators

• Hong Kong Council on Smoking and Health

  collaborator OTHER

• The University of Hong Kong

  lead OTHER

Principal Investigators

• Man Ping Kelvin Wang, PhD · The University of Hong Kong

Study Design

Allocation

RANDOMIZED

Purpose

HEALTH_SERVICES_RESEARCH

Masking

SINGLE

Model

PARALLEL

Eligibility

Min Age

18 Years

Sex

ALL

Healthy Volunteers

No

Timeline & Regulatory

Start

2017-06-18

Primary Completion

2018-06-30

Completion

2018-09-30

Countries

• Hong Kong

Study Locations