Building Capacity and Promoting Smoking Cessation in the Community Via "Quit to Win" Contest 2016

Summary

The present study will examine (1) the effectiveness of personalised active referral to smoking cessation (SC) services and text messaging on encouraging SC services (2) explore the use of CBPR model to build capacity and to engage community partners in taking on this important public health issue for sustainability in the community. In addition, process evaluation will be conducted to assess the effectiveness of the recruitment activity and how it is linked with the overall program outcomes.

Conditions

• Smoking Cessation

Interventions

BEHAVIORAL

HAR

Smokers will be introduced to various smoking cessation (SC) services in Hong Kong (using the referral card) and be motivated to use the services. Field research staff will assist on-site booking SC services for smokers. Tailored messages, including: harm of smoking, benefit of smoking cessation, importance of adherence to smoking cessation appointment and encouragement on abstinence will be sent via instant messaging (IM) services (e.g. WhatsApp, WeChat) to smokers after initial contact.

BEHAVIORAL

LTM

Fix-schedule SMS messages will be sent to encourage them to book the smoking cessation services appointment. Smokers are required to book the SC appointments by themselves.

BEHAVIORAL

AWARD

Ask about smoking history, Warn about the high risk of smoking, Advise to quit as soon as possible, Refer to the smoking cessation services, and Do it again: to repeat the intervention during tel. follow-ups.

OTHER

Referral card

The 3-folded "Smoking Cessation Services" card consists of brief information and highlights of existing smoking cessation services, contact methods, motivation information and strong supporting messages or slogans.

OTHER

A4 leaflet

The 2-side color printed A4 leaflet, which systematically covers the most important messages to motivate smoking cessation

BEHAVIORAL

Brief advice

Very brief, minimal and general smoking cessation advice

OTHER

12-page booklet

12-page smoking cessation self-help booklet

Sponsors & Collaborators

• Hong Kong Council on Smoking and Health

  collaborator OTHER

• The University of Hong Kong

  lead OTHER

Principal Investigators

• Man Ping Kelvin Wang, PhD · The University of Hong Kong

Study Design

Allocation

RANDOMIZED

Purpose

HEALTH_SERVICES_RESEARCH

Masking

SINGLE

Model

PARALLEL

Eligibility

Min Age

18 Years

Sex

ALL

Healthy Volunteers

No

Timeline & Regulatory

Start

2016-06-01

Primary Completion

2017-04-30

Completion

2017-08-31

Countries

• China

Study Locations