Social Norms and Priming to Improve Adherence to Antiretroviral Therapy and Retention in Care
NCT02938533 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 438
Last updated 2017-10-30
Summary
Interventions incorporating constructs from behavioral economics and psychology have the potential to enhance HIV 'treatment as prevention' (TasP) strategies. To test this hypothesis, the investigators evaluated a combination intervention to improve antiretroviral therapy (ART) adherence based on the concepts of social norms and priming.
Conditions
- HIV Infection
- Adherence
Interventions
- BEHAVIORAL
-
Intervention
The intervention includes a clinic-based component and a take-home component. All components include the priming image of a Baobab tree. The clinic-based component is an interactive poster that rewarded appointment attendance. Patients who attend three consecutive on-time visits are congratulated and given a colored sticker to place on a poster that is publicly displayed at the clinic. In one clinic, the take-home component is a 2015 calendar in Kiswahili that contained the priming Baobab image. In the other clinic, the take-home component is a small plastic pillbox featuring the Baobab logo.
Sponsors & Collaborators
-
Ministry of Health, Tanzania
collaborator OTHER_GOV -
Mexican National Institute of Public Health
collaborator OTHER_GOV -
University of California, Berkeley
lead OTHER
Principal Investigators
-
Sandra I McCoy, PhD · University of California, Berkeley
Study Design
- Allocation
- RANDOMIZED
- Purpose
- HEALTH_SERVICES_RESEARCH
- Masking
- NONE
- Model
- PARALLEL
Eligibility
- Min Age
- 18 Years
- Sex
- ALL
- Healthy Volunteers
- No
Timeline & Regulatory
- Start
- 2015-08-31
- Primary Completion
- 2016-05-31
- Completion
- 2016-07-31
Countries
- Tanzania
Study Locations
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