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Using Media to Shift Social Norms of Violence Among Youth

NCT02706145 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 8037

Last updated 2022-11-14

No results posted yet for this study

Summary

The project will utilize a quasi-experimental design to examine the effectiveness of a community-level, three-year social norming campaign aimed at changing norms of violence among youth 10-24, with West Louisville (WL) as the intervention community and East Nashville, Tennessee as the control community. The project will address the following research questions (RQs):

RQ1: To what extent is a social norming campaign effective in changing the descriptive and injunctive norms of violence among youth in WL?

RQ2: To what extent are the descriptive and injunctive norms of violence among youth in WL related to violent behavior (by type)?

RQ3: To what extent is a social norming campaign effective in reducing population rates of youth violence in WL?

RQ4: Which forms of media are most effective in reaching youth of different ages with campaign messages?

RQ5: How is community readiness related to implementation of a community-level social norming campaign?

RQ6: How is community capacity related to implementation of a community-level social norming campaign?

RQ7: How does community capacity to address youth violence change over time with the implementation of a community-level social norming campaign?

RQ8: To what extent is a social norming campaign cost-effective in reducing incidents of serious violence among youth?

Conditions

  • Violence

Interventions

OTHER

Social norming campaign

community-level, three-year social norming campaign, using traditional and emerging media, aimed at changing norms of violence among youth 10-24

Sponsors & Collaborators

Principal Investigators

  • Monica L Wendel, DrPH · University of Louisville School of Public Health

  • Maury Nation, PhD · Vanderbilt University

Study Design

Allocation
NON_RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Model
PARALLEL

Eligibility

Min Age
10 Years
Max Age
24 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2016-03-31
Primary Completion
2021-12-31
Completion
2021-12-31

Countries

  • United States

Study Locations

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Entities

Companies

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT02706145 on ClinicalTrials.gov