Attention to Incentives
NCT02411058 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 2055
Last updated 2015-10-12
Summary
In this experiment, the investigators will test the effectiveness of a two week 20x incentive multiplier on the investigators' corporate partner's users who are (a) not notified about the incentives in advance, and (b) notified about the incentives and their purpose. The investigators will test which group shows the largest boost in walking during the two week intervention and the most lasting behavior change.
Conditions
- Informed and Uninformed Incentives
Interventions
- BEHAVIORAL
-
Uninformed
Users will receive 20x their usual incentives for two weeks, but will either receive no emails informing them about the incentive program.
- BEHAVIORAL
-
Informed
Users will receive 20x their usual incentives for two weeks, and they will receive emails informing them about the incentives (one announcement before the incentives begin, and one email every two days reminding them about the overall incentive program). These emails will contain information about the incentives and the purpose of the incentives. The reminder emails sent every two days, however, will include more information about the overall program incentives to maximize the number of participants who learn about the incentive program at some point.
Sponsors & Collaborators
- collaborator OTHER
- lead OTHER
Principal Investigators
-
Katherine L. Milkman, Ph.D. · University of Pennsylvania
-
Bradford Tuckfield · University of Pennsylvania
-
Francesco Gino, Ph.D. · HBS
-
Leslie K. John, Ph.D. · HBS
Study Design
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Model
- PARALLEL
Eligibility
- Min Age
- 18 Years
- Max Age
- 75 Years
- Sex
- ALL
- Healthy Volunteers
- Yes
Timeline & Regulatory
- Start
- 2015-03-31
- Primary Completion
- 2015-05-31
Countries
- United States
Study Locations
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