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Countering Young Adult Tobacco Marketing in Bars

NCT01686178 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 17422

Last updated 2017-10-18

No results posted yet for this study

Summary

The goal of the study is to implement and evaluate interventions to decrease smoking among young adults attending bars and nightclubs. It is believed that the proportion of young adult current smokers during and after the intervention will be significantly less than the proportion of young adult smokers before the intervention in each of the study cities.

Conditions

  • Smoking Cessation

Interventions

BEHAVIORAL

Anti-smoking social marketing campaign

We will utilize industry market research tools to define the target audience (segment of community with high smoking prevalence and high social influence) and directly counter tobacco industry lifestyle marketing strategies through local promotion of a smokefree brand and branded bar and club events.

Sponsors & Collaborators

Principal Investigators

  • Pamela M Ling, MD, MPH · University of California, San Francisco

Study Design

Allocation
NON_RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Model
PARALLEL

Eligibility

Min Age
18 Years
Max Age
26 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2012-09-30
Primary Completion
2017-07-02
Completion
2017-07-02

Countries

  • United States

Study Locations

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Entities

Companies

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT01686178 on ClinicalTrials.gov