Tools for Improving Colorectal Cancer Screening Rates: Multimedia Versus Print

Summary

The objective of this study is to compare the effectiveness of multimedia and print tools designed to provide patients at safety-net clinics with comprehensible information about colorectal cancer screening and motivate them to complete screening.The print and multimedia interventions were constructed with parallel content to allow valid comparison of format-related effects on knowledge and screening rates.These easy to use tools will provide under served patients at community health centers with clear and consistent messages about colorectal Cancer(CRC) and CRC screening, delivered immediately before the patients see a doctor.

Specific Aims

1. To determine if multimedia and print interventions that provide patients with information and motivational messages about CRC screening increase screening rates above usual care.
2. Determine whether showing patients a multimedia program achieves higher CRC screening rates than does a print booklet with equivalent messages.

1. Examine if the effects of these multimedia and print interventions on CRC screening rates differ with literacy level.
2. Examine if the effects of these multimedia and print interventions on CRC screening differ with race/ethnicity
3. Examine if these multimedia and print interventions have differential effects on knowledge relevant to CRC screening.

Conditions

• Colorectal Cancer

Interventions

BEHAVIORAL

Multimedia Education

A four minute exposure to an educational video with controlled content on the importance of colorectal cancer screening and explaining the processes and procedures.

BEHAVIORAL

Print Media

Exposure to a printed brochure with controlled content on the importance of colorectal cancer screening and explaining the processes and procedures.

BEHAVIORAL

Usual and customary waiting room process

No specialized educational intervention to promote colorectal cancer screening or to explain the process

Sponsors & Collaborators

• American Cancer Society, Inc.

  collaborator OTHER

• Northwestern University Feinberg School of Medicine

  collaborator OTHER

• Trinity Health Of New England

  lead OTHER

Principal Investigators

• Gregory Makoul, PHD · St. Francis Hospital & Medical Center, Hartford CT

Study Design

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

DOUBLE

Model

PARALLEL

Eligibility

Min Age

50 Years

Max Age

80 Years

Sex

ALL

Healthy Volunteers

No

Timeline & Regulatory

Start

2008-07-31

Primary Completion

2012-07-31

Completion

2012-09-30

Countries

• United States

Study Locations