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Effectiveness and Impact of the Lived Experience Cancer Awareness Campaign on Screening Participation

NCT06874985 · Status: ACTIVE_NOT_RECRUITING · Phase: NA · Type: INTERVENTIONAL · Enrollment: 1120

Last updated 2026-04-03

No results posted yet for this study

Summary

This study will be conducted as a parallel-arm, open-label, randomized controlled trial (RCT) to evaluate the effectiveness and impact of the Lived Experience Communication Campaign (LECC) on cancer screening participation rates \[oral, breast and cervical cancer\] compared to the usual standard awareness campaign across selected rural population in Villupuram district, Tamil Nadu.

Conditions

Interventions

BEHAVIORAL

Lived experience video campaign

Participants in the selected villages will be shown a two-minute video developed specifically for the Lived Experience Communication Campaign in addition to usual awareness they receive for cancer screening mobilisation. The video will feature personal narratives from cancer survivors and local leaders emphasizing the importance of early detection and screening.

Sponsors & Collaborators

  • Adyar Cancer Institute, WIA, Chenni, India

    collaborator UNKNOWN

  • Department of Public Health and Preventive Medicine (DPH & PM), Chennai, India

    collaborator UNKNOWN

  • International Agency for Research on Cancer

    lead OTHER

Principal Investigators

  • T.S. Selvavinayagam, MD · Department of Public Health and Preventive Medicine

  • Jerard Maria Selvam · National Health Mission-Tamil Nadu

  • K. Krishnaraj · Department of Public Health and Preventive Medicine

  • Vidhya Viswanathan · Department of Public Health and Preventive Medicine

  • N.V. Vani, PhD · Cancer Institute (WIA), Chennai

  • R. Swaminathan, PhD · Cancer Institute (WIA), Chennai, India

Study Design

Allocation
RANDOMIZED
Purpose
HEALTH_SERVICES_RESEARCH
Masking
NONE
Model
PARALLEL

Eligibility

Min Age
30 Years
Max Age
59 Years
Sex
ALL
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2025-05-05
Primary Completion
2026-01-31
Completion
2026-05-15

Countries

  • India

Study Locations

More Related Trials

Entities

Diseases

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT06874985 on ClinicalTrials.gov