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Precision Nudging Drives Wellness Visit Attendance at Scale

NCT05509049 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 30068

Last updated 2024-01-17

No results posted yet for this study

Summary

The purpose of the present randomized controlled trial is to explore the effectiveness of a 12-month well woman digital health intervention leveraging Precision Nudging - the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time - in promoting behavior change. Specifically, it is hypothesized that scaling behavioral science through reinforcement learning will be more effective at motivating participants to engage with well woman messages and to schedule and to attend a well woman visit compared to a standard of care message.

Conditions

  • Women's Health
  • Annual Visit
  • Well Visit
  • Health Behavior
  • Prevention

Interventions

OTHER

Precision nudging

Precision nudging (i.e., the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time)

OTHER

Standard of care

Standard of care communication (e.g., personalized letters and patient portal notices)

Sponsors & Collaborators

  • Rochester Regional Health

    collaborator UNKNOWN

  • Lirio

    lead INDUSTRY

Principal Investigators

  • Laurie Ernest, DNP, BSN, MS, WHNP-C · Rochester Regional Health

Study Design

Allocation
RANDOMIZED
Purpose
OTHER
Masking
TRIPLE
Model
PARALLEL

Eligibility

Min Age
21 Years
Max Age
65 Years
Sex
FEMALE
Healthy Volunteers
Yes

Timeline & Regulatory

Start
2022-09-07
Primary Completion
2024-01-09
Completion
2024-01-09

Countries

  • United States

Study Locations

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Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT05509049 on ClinicalTrials.gov