Design of Chatbot Persona for Breast Cancer Screening Outreach Among Black Women
NCT05472064 · Status: COMPLETED · Type: OBSERVATIONAL · Enrollment: 550
Last updated 2023-05-16
Summary
Breast cancer screening disparities among Black women persist despite health system recognition and outreach. However, current evidence on how to tailor and optimize implementation strategies for breast cancer screening outreach is limited. The proposed study is part of a larger project to design a chatbot for breast cancer screening outreach to Black women and will focus on optimizing the chatbot persona. Using the Multiphase Optimization Strategy (MOST) framework, the investigators will conduct a randomized factorial experiment to assess the individual components of chatbot persona for breast cancer screening and identify which components have the greatest effect on trust and engagement for Black women. This information will guide the design of an optimized chatbot intervention that achieves the primary outcomes.
Conditions
Interventions
- OTHER
-
Persona: Primary care doctor
The chatbot persona is a Black woman who is a primary care doctor.
- OTHER
-
Persona: Breast cancer survivor
The chatbot persona is a Black woman who is a breast cancer survivor.
- OTHER
-
Communication Style: Direct
The chatbot messages are characterized by commands and direct addresses (''you'').
- OTHER
-
Communication Style: Indirect
The chatbot messages are characterized by subjunctive modal verb forms (''would like'') and cooperative addresses (''we", "let's").
Sponsors & Collaborators
-
National Cancer Institute (NCI)
collaborator NIH - lead OTHER
Principal Investigators
-
Leah Marcotte, MD · University of Washington
Eligibility
- Min Age
- 40 Years
- Max Age
- 74 Years
- Sex
- FEMALE
- Healthy Volunteers
- No
Timeline & Regulatory
- Start
- 2022-08-22
- Primary Completion
- 2022-12-27
- Completion
- 2022-12-27
Countries
- United States
Study Locations
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