Discussing COVID-19 Vaccines in Private Facebook Groups
NCT05422898 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 508
Last updated 2022-06-21
Summary
As the COVID-19 pandemic persists, a sizable proportion of the U.S. population remains unvaccinated and at high risk of death and serious illness from COVID-19. Vaccine hesitancy, fueled by the proliferation of vaccine misinformation on social media, is one factor contributing to lack of vaccination. Current attempts to overcome vaccine misinformation focus on correcting or debunking falsehoods. Although debunking strategies are important components to any public health campaign, communications must also address rationales for vaccine hesitancy that vary among individuals and communities, and directly address the gist of their concerns in an empathetic, non-judgmental manner. We will conduct a randomized controlled trial to test the effectiveness of empathic, relationship-building interactions relative to standard provision of information on social media to address COVID-19 vaccine hesitancy.
Conditions
Interventions
- BEHAVIORAL
-
Gist messages on COVID-19 vaccination
Participants will receive gist-based messages on COVID-19 vaccines and have their concerns addressed by a group moderator
- BEHAVIORAL
-
COVID-19 vaccine information
Participants will receive a link to the Facebook COVID-19 Information Center via a private Facebook Group
Sponsors & Collaborators
-
George Washington University
lead OTHER
Study Design
- Allocation
- RANDOMIZED
- Purpose
- PREVENTION
- Masking
- NONE
- Model
- PARALLEL
Eligibility
- Min Age
- 18 Years
- Sex
- ALL
- Healthy Volunteers
- Yes
Timeline & Regulatory
- Start
- 2022-01-17
- Primary Completion
- 2022-04-04
- Completion
- 2022-04-04
Countries
- United States
Study Locations
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