Improving Health Equity for COVID-19 Vaccination for At-risk Populations Using Online Social Networks
NCT04779827 · Status: ACTIVE_NOT_RECRUITING · Phase: NA · Type: INTERVENTIONAL · Enrollment: 4476
Last updated 2026-03-19
Summary
Social technologies for health have already become essential means for providing underserved populations greater social connectedness and increased access to novel health information. However, these technologies have also had negative unintended consequences. The resulting digital divide in social technology takes many forms - from explicit racism that excludes African American and Latinx populations from the resources enjoyed by White and Asian members of online communities, to self-segregation for the purposes of identity preservation and community-building that unintentionally results in limited informational diversity in underserved communities. The result is an often unnoticed, but highly consequential compounding of inequities.
This research seeks to use an online social network approach to address these challenges, in which the investigators demonstrate how reducing the online levels of network centralization and network homophily among African American community members directly increases their productive engagement with health-promoting information.
Conditions
- Vaccination Refusal
- Covid19
- Heart Diseases
Interventions
- BEHAVIORAL
-
Online Social Network and Collective Intelligence Intervention
The online network intervention aims to use different configurations of online social networks to optimize the impacts of collective intelligence process to improve individuals' understanding, beliefs, and behavioral choices regarding a variety of health behaviors. Participants will be put into different online networks and respond to health questions while receiving feedback from their network members.
- BEHAVIORAL
-
Independent Control
Independent control aims to test the baseline of population understanding of health behaviors and choices. Participants will respond to health questions independently without getting any feedback from others.
Sponsors & Collaborators
-
University of California, Davis
collaborator OTHER -
University of California, San Francisco
collaborator OTHER -
University of California, Berkeley
collaborator OTHER - lead OTHER
Principal Investigators
-
Damon Centola, PhD · University of Pennsylvania
Study Design
- Allocation
- RANDOMIZED
- Purpose
- BASIC_SCIENCE
- Masking
- NONE
- Model
- FACTORIAL
Eligibility
- Min Age
- 18 Years
- Sex
- ALL
- Healthy Volunteers
- Yes
Timeline & Regulatory
- Start
- 2021-05-04
- Primary Completion
- 2023-03-30
- Completion
- 2027-03-30
Countries
- United States
Study Locations
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