Reducing Cell Phone Use While Driving Among High Risk UBI Auto Policy Holders

Summary

Insurance User Based Insurance (UBI) users will be invited to participate in a randomized control trial where they will be randomized into 1 of 4 arms: (Arm 1) standard UBI, (Arm 2) Standard UBI + Free phone mounts (Arm 3) Commitment + Habit Tips, (Arm 4) Gamification + Social Competition,(Arm 5) Contest Financial Incentives. Each successive arm will experience all of the elements that the lower-numbered arms will.

Conditions

• Distracted Driving
• Driving Impaired

Interventions

BEHAVIORAL

Free Phone Mounts

Participants will receive free phone mounts

BEHAVIORAL

Commitment Contract

Participants will develop and sign a personalized commitment contract where they will create their own weekly goals for phone use reduction, and plan potential future obstacles that may hinder them from reaching their goal and how and plan to overcome that obstacle.

BEHAVIORAL

Personalized Habit Tips

Participants will receive weekly habit formation tips by text message. These messages will be tailored to encourage use of phone mounts, setting up do not disturb while driving, and include their personal obstacles and plans they developed to overcome.

BEHAVIORAL

Social Gamification Feedback

Each week of the intervention period, the participant will be notified whether they met their prior week's goal, stayed about the same, or backslid. Participants will all start with 100 points, and can gain/maintain/lose points each week in the intervention period. Levels are as follows: Copper: 0-40 points Bronze: 50-80 points Silver: 90-120 points Gold: 130-160 points Platinum: 170-200 points Social competition: participants will be placed in groups of 10 based on similarity of baseline phone use. Weekly leaderboard reports will be sent via email, with SMS reminder. In the leaderboard they'll see themselves as "You".

BEHAVIORAL

"Contest" Financial Incentives

Participants who finish in the platinum level will receive equal share of a prize, or a small amount will be awarded each week over the course of the intervention period to the weekly "Safest Driver" in each of the social competition cohorts.

Sponsors & Collaborators

• Progressive Auto Insurance

  collaborator UNKNOWN

• University of Pennsylvania

  lead OTHER

Principal Investigators

• Mucio K Delgado, MD · University of Pennsylvania

Study Design

Allocation

RANDOMIZED

Purpose

TREATMENT

Masking

NONE

Model

FACTORIAL

Eligibility

Min Age

18 Years

Sex

ALL

Healthy Volunteers

Yes

Timeline & Regulatory

Start

2021-03-01

Primary Completion

2021-05-23

Completion

2021-06-30

Countries

• United States

Study Locations