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Crowdsourcing A Public Health Campaign

NCT02796963 · Status: COMPLETED · Phase: NA · Type: INTERVENTIONAL · Enrollment: 1381

Last updated 2019-08-28

Study results available
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Summary

The purpose of this stepped wedge randomized controlled trial is to evaluate the effectiveness of a crowdsourced intervention on promoting HIV testing among young Chinese men who have sex with men (MSM). The crowdsourced intervention will include an open contest, judging to determine finalists and prizes, a designathon, and contest-based MSM engagement. The hypothesis is that a crowdsourced intervention will be superior to conventional HIV test uptake campaigns in eliciting HIV test uptake.

Conditions

Interventions

BEHAVIORAL

Crowdsourced intervention

The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.

BEHAVIORAL

Traditional intervention campaign

The pre-intervention period will include conventional HIV testing campaigns organized by local CDC, Community-Based Organization (CBO), and partners. These are typically designed by experts and social marketing companies.

Sponsors & Collaborators

  • National Institute of Allergy and Infectious Diseases (NIAID)

    collaborator NIH

  • UNC-South China STD Research Training Center

    collaborator UNKNOWN

  • UNC Center for AIDS Research

    collaborator UNKNOWN

  • SESH Global

    collaborator UNKNOWN

  • Guangdong Provincial Center for Skin Diseases and STI Control

    collaborator UNKNOWN

  • London School of Hygiene and Tropical Medicine

    collaborator OTHER

  • University of Bristol

    collaborator OTHER

  • Shandong University

    collaborator OTHER

  • Shandong Province Centers for Disease Control and Prevention

    collaborator OTHER

  • Guangdong Center for Disease Prevention and Control

    collaborator OTHER_GOV

  • University of North Carolina, Chapel Hill

    lead OTHER

Principal Investigators

Study Design

Allocation
RANDOMIZED
Purpose
HEALTH_SERVICES_RESEARCH
Masking
NONE
Model
SINGLE_GROUP

Eligibility

Min Age
16 Years
Sex
MALE
Healthy Volunteers
No

Timeline & Regulatory

Start
2016-07-31
Primary Completion
2017-08-31
Completion
2017-08-31

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Entities

Diseases

Read the full study record

This page highlights key information. For complete eligibility criteria, study locations, investigator contacts, and the full protocol, visit the original record on ClinicalTrials.gov.

View NCT02796963 on ClinicalTrials.gov